Jesmond Allen: Task modelling

Workshop summary

Jesmond Allen

Jesmond Allen

Task models are a simple, yet incredibly powerful, design tool. They help us to record user needs in a way that the whole team can work with, all the way from discovery to deployment and beyond. In the UX community, task models have been somewhat eclipsed by experience maps and service blueprints of late. I’m all for a juicy mapping exercise when I’m helping an organisation make strategic decisions. But what if the job at hand is the result of all that strategising: designing a website or an Alexa skill, say? I’ve seen too many teams struggle to convert research insights into compelling designs. Task models can help.

I’ll take you on a whistle-stop tour of getting started with task modelling, and how a task model can influence design. I’ll include practical examples from the world of e-commerce and look at some common interface problems that can be attributed to poor task modelling. I’ll also look at the psychology behind task models and show why they matter so much to designing effective services and interaction flows.

Together, we will step through the process of creating a task model. You’ll leave the session knowing how to get started with your own task models.
You’ll get the most out of the session if you have a basic understanding of UX research.

Date & time: 16th July 2020, 14:00 – 16:00

Duration: 90 minutes


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About Jesmond

Jesmond Allen has more than 20 years experience as a design leader and UX specialist. She is a freelance user experience consultant, helping clients shape their digital strategy and build design teams. Previously, she was Head of UX at Bristol consultancy cxpartners. Jesmond is co-author of the practical UX manual, Smashing UX: foundations for designing online user experiences. She has a passion for evidence-based design and loves the innovation and excellence produced by putting people at the heart of the design process.

Twitter: @jesmond