Ben Holliday – Asking Design Questions

Talk summary

Ben Holliday


Ben Holliday

Is everyone a designer? This question has been hotly debated in recent years as many of us think about how more people can meaningfully participate in the design of products and services.

Whatever the answer to ‘is everyone a designer’, in this talk, Ben Holliday will explore how anyone can start to ask design questions in the places and situations that they work in.

Design questions can be the real practical superpower of impactful UX and design work in all parts of an organisation. Ben will talk about how we can support and work with people as they start to ask design questions themselves. This includes frontline staff, operational, management, policy, technology and digital teams. This means starting with the right questions to frame the problem, then better understanding and tracking the progress we’re making, as well as the outcomes and impact of our work in people’s lives.

About Ben

Ben is a designer and leader with 20 years experience, focused on supporting organisations and teams to deliver great products and services. He is currently an Executive Director at FutureGov, previously leading teams in public sector design and research in roles with the Department for Work and Pensions (DWP) and the Government Digital Service (GDS) in the UK. In the private sector Ben worked for FreeAgent until 2013, and before that he worked extensively in digital, product and service delivery with not-for-profit, charity and arts organisations.