Workshop: Making Research Decisions
It can be tricky to get user research recognised as anything other than moderated usability testing, and even that can end up being what we’ll diplomatically call ‘guerrilla research’ a lot of the time. It can be due to a number of factors – operations (there’s no time or money for proper research recruitment), structure (I’m a research team of one), or culture (nobody really cares about UR). What can we do to help move the needle in our regular research practice?
This workshop covers one possible starting point – making research decisions as a team. We want to help colleagues (and budget holders) recognise that user research encompasses a broad range of methods, and appreciate why it’s valuable to think beyond usability testing.
So in this hour, we’ll look at a few ideas and techniques to get non-design folk invested in making research decisions:
- Capturing and mapping assumptions – how to talk about uncertainty as a positive thing
- Frameworks for deciding research methods beyond the Rohrer matrix
- Capturing the shared value of user research – for colleagues, research participants and researchers alike
Will has been working across UX, service design and user research for over a decade, helping organisations such as St John Ambulance, Nationwide Building Society, Barnardo’s, Ofcom, and many others focus their services on what people need. He currently works with the digital consultancy Valtech at the Department for Work & Pensions. In a previous phase of life, he co-founded an insight agency, telling the customer’s perspective to organisations in the financial services, higher education and FMCG sectors.
An advocate for the strategic value of research, he tries to ensure that human-centred design is a group endeavour – to grow in confidence together, building on a shared sense of understanding, you deliver better outcomes.